A loyal son of Roaring Twenties Manchester, Kenneth Frank Gardner was destined to roar into life as Kenny Franks in modern-day Sydney.

He was a hard-working, humble man who lived for life’s simple pleasures – whisky and engines. And he had some decent principles, too.


Confident Humility – honed from military service beginning at age 18 and realised in our motto make an understatement.

Lionhearted Personality – earned during WWII repairing Royal Navy aircraft carriers and infused in our less, but better design ethic.

Built To Last – carried throughout his life and celebrated in our anti fast fashion stance with ethically produced limited runs.


Just as Kenneth believed in living on the smell of an oily rag, we've developed a few fresh ideas of our own.

We believe in transparency.

We believe in styling clothes for a lifetime, not a season.

We believe in the magic of a bygone era where material goods are treasured, not trashed.

We understand the effort and resource that goes into creating an item of clothing, and we don't take that knowledge lightly.

We are driven by design.

We are Kenny Franks.


Charity is never sexy.

It’s for the outlaws. The ones who dare to care. The one percenters.

And just as Kenny loved putting pedal to metal we’re putting money to mouth – accelerating our environmental philanthropy with a commitment to donate 5% of our profits to making the world a better place.

It’s about bringing dollars and doers together to save the Earth.

It’s in every fibre of our 100% organic cotton being.

We are currently donating to Sea Shepherd ocean conservation and RUOK? suicide prevention. We are always keen to learn about worthy causes we can get behind so don't be afraid to get in touch!



For years we observed and partook in the careless consumption of clothing. I often opted for quantity over quality and quickly relegated half my wardrobe to the unforgiving bottom drawer, only to be pulled out again for the annual visit to the Op Shop.

Adopting a ‘less but better’ mantra, the clothing line focuses on quality garments using low volume, sustainable processes.

It’s been one hell of a ride so far and we’re just getting started. Your support keeps the wheels turning and we are grateful for every single one of you!